The Indie Zagreb route features the Museum of Broken Relationships, the Museum of Street Art and the memorial plaque to Tomislav Gotovac, Zagreb, I Love You, on Ilica. The other two routes are Refreshing and Classical Zagreb. The project was designed by the agencies Bruketa&Zinic OM and Brlog in cooperation with the Zagreb Tourist Board. The application can be downloaded on iPhone and Android mobile systems and it is based on the so-called gamification principle, i.e. on the rules applied in computer games, which are very popular at the moment. Tourists using the Zagreb Be There application are encouraged to check in virtually at every location they reach, and when they complete the routes they can claim awards such as discounts on the price of entrance tickets. The partners of the project are the Museum of Broken Relationships, Lauba, the Technical Museum, NextBike and the Zagreb Zoo.
The application can be downloaded from the micropage betherezagreb.com, or by using the QR code on the leaflets which can be found at all the important tourist points in the city.
To find out more visit: www.betherezagreb.com
Author: Zagreb Tourist Board